Our Origen Story

“The creation continues incessantly through the media of man. But man does not create...he discovers. Those who look for the laws of Nature as a support for their new works collaborate with the creator. Copiers do not collaborate. Because of this, originality consists in returning to the origin.” — Antoni Gaudí

The word "origen" means "origin" in Catalan, the language of Barcelona where our stories come to life. It was Gaudí's native tongue, and when he wrote that "L'originalitat consisteix a tornar a l'origen," he was expressing his philosophy that inspiration and originality come not from pure invention, but from returning to nature, its forms, and our connection to it.

Telling stories is core to the human experience. We evolved as a social species, forging communities through shared narratives that ensured our survival. Stories remain the connective tissue that binds us together.

Through stories, we give shape to our wildest dreams and voice to our deepest fears. We construct imagined worlds so we can better grapple with the one we inhabit. We weave our ideas into stories, seeking that moment when another person feels what we feel, knows what we know—when connection becomes communion.

What we do

At Origen Story, we create films and interactive media experiences that illuminate complex global challenges. We specialize in navigating AI's impact on fact-based visual storytelling, developing ethical and innovative approaches that enhance rather than replace human creativity.

Our approach combines traditional documentary craft with cutting-edge visualization tools, enabling us to bring clarity to the complicated and make abstract concepts tangible. Whether revealing the hidden impacts of climate change or documenting resilient communities adapting to crisis, we use technology to deepen rather than diminish human connection.

Why it matters now

As generative AI floods our world with endless content, we face an inevitable question: Will machines become our storytellers? Will algorithms replace artists?

But machines cannot dream. They cannot fear. Despite their perfect mimicry, they feel nothing. They seek no kinship, build no bonds. Though they render endless worlds, each remains an elegant emptiness—because at its heart, a story is one person reaching out to another.

Now as always, originality means returning to the origen: empowering people to use these tools to create stories not just as spectacle but as survival, the ancient art of binding one human to another.

"This instrument can teach, it can illuminate; yes, and even it can inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise, it's nothing but wires and lights in a box."— Edward R. Murrow, 1958 RTNDA Speech

Learn more about our approach in our newsletter, or connect with founder Matt Ford.